Personal Branding Corporate Services
Whether selling a product or service your employees are the face of your business and should be one of your largest investments- pertaining to one of your largest assets.
Successful organisations realise the impact of selling their business via their people. Invariably it goes back to that age old saying ‘people do not buy products/services they buy into people’.
There are many elements that feed into that business relationship and an effective personal brand for your employees is essential. Personal branding encompasses a number of attributes: the employees overall appearance (i.e. do they look professional, are they well groomed?), their ability to effectively communicate, their level of knowledge and their confidence/persona. These elements can all be taught.