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Personal brand statement

Personal brand statement

Personal brand statement



Firstly, what is a personal brand statement?

A personal brand statement is your unique selling point summarised in a clear, succinct paragraph. A personal brand statement will convince your potential employer that you are the best candidate for a job because you have skills, experience or competencies which are unique and give you an edge over your competitors. Remember, most people make a judgement within 3 seconds of meeting you. Recruiters have told us that they only spend 15 seconds on an application before making a decision. Therefore, you will have to rely on your personal brand statement to make a great first impression of you.

Be Styled UK are experts in writing a personal brand statement. Are main goal is to help our clients enhance their career prospects and achieve their ambitions. Therefore, we have provided some advice in writing a personal brand statement:

  1. Establish your target audience. Think about what services or competencies the organization requires and how you satisfy these requirements.
  2. Evaluate the competition. Brainstorm who else might be applying for your desired position. Determine what type of education, work experience and credentials they may have. This will enable you to identify your strengths over the competition.
  3. Determine your competitive advantage. Select distinguished awards you have earned or any relevant experience that your competitors may not have. Avoid using bog standard examples. If a position requires a Bachelor’s degree, then avoid mentioning how challenging your dissertation was in your personal brand statement. Everyone finds their dissertation challenging.
  4. Write your personal brand statement. Enjoy talking about how great you are!
  5. Review your personal brand statement. Please check for grammatical mistakes. Remember your aim is to make a great first impression. Ask someone to check your personal brand statement for you if this is not your strength.
  6. Use your personal brand statement. You can use your personal brand statement on your CV, in interviews, for job promotions or to cheer yourself up on a bad day.

Do not underestimate the impact of your personal brand statement. If you do not define your own personal brand, someone else will do it for you.

Visit Be Styled UK at for more information on personal brand statements.

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